原文传递
Storytelling to win hearts and minds:
| 题名： | Storytelling to win hearts and minds: |
| 其他题名： | How Oxfordshire CC’s novel approach is shifting public perception |
| 正文语种： | 英文 |
| 作者： | Simon Wilson |
| 关键词： | Investments in the highways network; new technologies and better services are seldom reflected in customer satisfaction surveys. Counterintuitively; the opposite is very often true – but why? The Future Highways Research Club (FHRC) is currently investigating this disconnect and it appears that the most important factor lies in how effectively the authority communicates with the public. Simon Wilson; director of the FHRC; explains |
| 摘要： | Storytelling to win hearts and minds: |
| 出版年： | 2019 |
| 期刊名称： | Highways |
| 卷： | 88 |
| 期： | 3 |
| 页码： | 28-30 |
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