原文传递
Best practices for road safety campaigns
| 题名： | Best practices for road safety campaigns |
| 责任者： | Comité technique AIPCR C.2 Exploitation routière plus sûre / PIARC Technical Committee C.2 Safer Road Operations |
| 关键词： | not available |
| 学科分类： | 交通运输安全 |
| 摘要： | The report presents key findings of a literature review of best practices for road safety campaigns, and relate these to actual road safety campaign practices by road administrations and authorities of fourteen countries who responded to a survey questionnaire. The report covers the following key focus areas: Road User Behaviour (including reference to theories of behaviour change), Types of Road Safety Campaigns, Target Audiences, Campaign Media, and Campaign Evaluation. It shows how and why these issues should be sufficiently researched and understood before implemented by road authorities and administrations. |
| 出版机构： | 世界道路协会（PIARC） |
| 总页数： | 50 |
| 报告类型： | 科技报告 |
| 资源类型： | 科技（咨询、行业）报告 |
| 初始创建时间： | 2012 |
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