原文传递
Storytelling: The Newest, Age-Old Method to Communicate Your Transportation Project
| 题名： | Storytelling: The Newest, Age-Old Method to Communicate Your Transportation Project |
| 正文语种： | 英文 |
| 作者： | SHELLEY ROW, P.E., |
| 作者单位： | PTOE, CSP (F) |
| 关键词： | presentation；connection；stories；facts；tell；transport；tales；center；project；human |
| 摘要： | Once upon a time... When we think of storytelling, we think of fairy tales, fables, and parables. Stories are as old as humanity itself, They surround us in books, movies, commercials...and in compelling presentations. There's a reason that Budweiser spends millions to tell a one-minute story that centers around puppies and ponies--not facts and figures. Stories are memorable and compelling. And, stories create connection. |
| 出版年： | 2019 |
| 期刊名称： | ITE Journal |
| 卷： | 89 |
| 期： | 1 |
| 页码： | 36-38 |
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