题名: | Loyalty programs and gamification in public transit |
正文语种: | 英文 |
作者: | Paul Comfort |
关键词: | connection;mifi;sports;program;digital;simple;sitc;teams;rans;public |
摘要: | Can transit agencies develop a connection with their riders the way sports teams have with their fans? Gamification can help if it's simple, digital and vaLuable. |
出版年: | 2019 |
期刊名称: | Mass Transit |
卷: | 45 |
期: | 1 |
页码: | 26-28 |