原文传递
Practical Measures to Increase Transit Advertising Revenues
| 题名： | Practical Measures to Increase Transit Advertising Revenues |
| 责任者： | National Academies of Sciences, Engineering, and Medicine; Transportation Research Board; Transit Cooperative Research Program |
| 关键词： | Transportation and Infrastructure — Finance Transportation and Infrastructure — Public Transportation |
| 学科分类： | 暂无分类 |
| 摘要： | TRB’s Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit’s share of total advertising expenditures. The report examines advertising decision makers’ perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue. An executive summary and PowerPoint presentation on this report are available online. |
| 出版机构： | Transportation Research Board |
| 提交日期： | 2009 |
| 报告类型： | 科技报告 |
| 资源类型： | 科技（咨询、行业）报告 |
| 初始创建时间： | 2009 |
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