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PRODUCT OR UTILITY？
| 题名： | PRODUCT OR UTILITY？ |
| 正文语种： | 英文 |
| 摘要： | Is it better to have a uniform identity for all the buses in a conurbation's network and attempt to mak(it easy to use, or is there more to gain from branding that gives each route a standout look and sells what is on offer? DAVID JENKINS considers the arguments. |
| 出版日期： | 2020.02 |
| 出版年： | 2020 |
| 期刊名称： | Buses |
| 期： | No.779 |
| 页码： | 24-28 |
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