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Evaluating the Effects ot Safety Marketing on Logistics Operation in Taiwan Free Trade Port Zones
| 题名： | Evaluating the Effects ot Safety Marketing on Logistics Operation in Taiwan Free Trade Port Zones |
| 正文语种： | 中文 |
| 作者： | 林继昌 |
| 关键词： | Free Trade Port Zones;Safety marketing;Safety attitude;Safety climate |
| 摘要： | The purpose of this research aims at evaluating the effects of logistic service providers' (LSPs') safety marketing on their employees' safety attitude, companies' safety climate, and employees' safety behavior in Taiwan Free Trade Port Zones (FTPZs). Exploratory factor analysis technique is initially utilized to classify a number of 21 safety-marketing variables of the LSPs into four dimensions, including safety education, safety regulation, safety attention, and safety information. The structural equation modeling technique is then employed to examine the effects of LSPs' safety marketing on companies' safety climate, employees' safety attitude and their safety behavior. Results revealed that LSPs,safety marketing has a positive effect on companies' safety climate, their employees' safety attitude, while it also shows a nonsignificant effect between LSPs' safety marketing and their employee' safety behavior. Furthermore, companies' safety climate also shows a positive effect both on their employees' safety attitude and safety behavior. Finally, LSPs employees' safety attitude is also found to have a positive influence on their employees' safety behavior. Theoretical and managerial implications from the research findings are discussed and strategies to promote LSPs' safety marketing to employees of logistics operations in Taiwan Free Trade Zones are suggested. |
| 期刊名称： | 航运季刊 |
| 出版年： | 2016 |
| 期： | 02 |
| 页码： | 1-30 |
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