原文传递
Developing Corporate Social Responsibility Strategies for Taiwan International Ports Corporation
| 题名： | Developing Corporate Social Responsibility Strategies for Taiwan International Ports Corporation |
| 正文语种： | 中文 |
| 作者： | 張有恒 |
| 关键词： | Corporate social responsibility;Port strategy;CSR strategy;Strategy evaluation and planning |
| 摘要： | Corporate Social Responsibility (CSR) plays an important role in business. As a corporate citizen, Taiwan Ports International Corporation (TIPC) needs to manage CSR strategies for sustainable development. This paper develops a new structured approach for ports to evaluate, prioritize and categorize CSR strategies, using TIPC as an example. Based on TIPC's CSR-related activities, the 16 CSR strategies which are grouped into four CSR goals (corporate governance, green port and environmental protection, employee relationship management and social investment) are identified by literature review and benchmarking. The decisionmaking trial, evaluation laboratory and analytic process methods are used respectively to evaluate the relative importance and feasibility of these 16 strategies and to analyze their causal relationships via expert questionnaire surveys. The result suggests that TIPC's CSR strategies in relation to corporate governance is the most significant and has a high implementation priority. This paper contributes to the port industry and CSR research by proposing a proactive mechanism for quantitatively evaluating, prioritizing and categorizing CSR strategies. It may help to promote the corporate social responsibility of many industries and enhance the business performance of TIPC. |
| 期刊名称： | 航运季刊 |
| 出版年： | 2017 |
| 期： | 02 |
| 页码： | 1-23 |
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