原文传递
Use of Market Research Panels in Transit
| 题名： | Use of Market Research Panels in Transit |
| 责任者： | National Academies of Sciences, Engineering, and Medicine; Transportation Research Board; Transit Cooperative Research Program Synthesis Program; Synthesis Program; Transit Cooperative Research Program; Kathryn Coffel |
| 关键词： | Transportation and Infrastructure — About Research Transportation and Infrastructure — Public Transportation |
| 学科分类： | 暂无分类 |
| 摘要： | TRB’s Transit Cooperative Research Program (TCRP) Synthesis 105: Use of Market Research Panels in Transit describes the various types of market research panels, identifies issues that researchers should be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. The report also provides information about common pitfalls to be avoided and successful techniques that may help maximize research dollars without jeopardizing the quality of the data or validity of the results. |
| 出版机构： | Transportation Research Board |
| 提交日期： | 2013 |
| 报告类型： | 科技报告 |
| 资源类型： | 科技（咨询、行业）报告 |
| 初始创建时间： | 2013 |
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