摘要: |
Travel surveys often serve as the primary sources of information on travel demand characteristics. They provide critical data for transportation planning and decision making. In recent times, several factors motivate a comparative examination of travel survey methods. First, new travel demand modeling tools, such as those based on activity-based methods, are placing greater demands on travel behavior data gathered from household travel surveys. Second, response rates from household travel surveys have been showing a steady decline, possibly because of an increasingly survey-fatigued population. Third, declining resource availability at metropolitan planning agencies places emphasis on the need to maximize response rates to lower data collection costs per completed respondent. Ideally, a comparative examination of travel survey methods is best done through a carefully constructed experimental design that permits the isolation of the impact of various survey design parameters on response rates. However, the conduct of such a controlled experiment virtually is impractical. A metaanalysis of a sample of travel surveys conducted in the past 10 years is presented. A predictive model of response rates is developed by using linear regression techniques and the practical application of the model is demonstrated through several numerical examples. |