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DEVELOPING PUBLIC AWARENESS AND ACCEPTANCE OF METRICATION: PRELIMINARY ANALYSIS.
| 题名： | DEVELOPING PUBLIC AWARENESS AND ACCEPTANCE OF METRICATION: PRELIMINARY ANALYSIS. |
| 作者： | Buchanan-RW; Chang-KY |
| 关键词： | METRIC-SYSTEM-CHANGEOVER; AWARENESS-; ACCEPTANCE-; OPPOSITION-; PUBLIC-OPINION; COSTS-; CONFUSION-; CULTURAL-PERCEPTION; STRATEGIC-PLANNING; COMMUNICATING- |
| 摘要： | The three major arguments made by opponents of metrication -- cost, confusion, and cultural perception -- are addressed. Research into these factors has suggested that encouraging the use of the metric system is not an impossible task if strategic planning for a comprehensive communication campaign is conducted. |
| 总页数： | Transportation Research Record. 1997. (1606) pp149-155 (1 Fig., 1 Tab., 7 Ref.) |
| 报告类型： | 科技报告 |
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