摘要: |
The last ten years have seen significant decreases in the deaths and injuries resulting from impaired driving. It is likely that a considerable part of the decrease has resulted from more vigorous and effective enforcement, more stringent prosecution of impaired driving offenses and more effective penalties applied to more offenders (Stewart and Voas, 1993). In addition, some decreases in crashes have resulted from changes in alcohol availability, especially the imposition of 21 as the uniform minimum purchase age throughout the country (NHTSA, 1993). This progress has been very encouraging but there are limits on deterrence and on control of availability of alcohol. Moreover, deterrence and enforcement-based countermeasures are costly to maintain. By contrast, if countermeasures can be based on intrinsic values and motivations, they have the potential to influence behavior even without the threat of apprehension and punishment. The objectives of the current project were: (1) to identify existing values that are important influencers of behavior; and (2) to identify countermeasures based on the existing values and motivations of drivers at risk of impaired driving. |