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MANAGING CHANGE IN STATE DEPARTMENTS OF TRANSPORTATION. SCAN 4 OF 8: INNOVATIONS IN DOT COMMUNICATIONS, IMAGE, AND POSITIONING.
| 题名： | MANAGING CHANGE IN STATE DEPARTMENTS OF TRANSPORTATION. SCAN 4 OF 8: INNOVATIONS IN DOT COMMUNICATIONS, IMAGE, AND POSITIONING. |
| 作者： | Stein-KE; Sloane-RK |
| 关键词： | Communication-; Financing-; Improvements-; Innovation-; Management-; Marketing-; Public-relations; State-departments-of-transportation |
| 摘要： | The scan focused on states known to be addressing issues of communications, image, and positioning. Those that were most advanced focused on improving both internal communications with staff and external communications with the public, elected officials, and the media. Some innovative states are assessing their image and identifying ways in which to clarify and improve it with the public, recognizing that image enhancement and improved constituent communications may lead to an improved position for the agency, to new resources, and to a more supportive audience for the agency's work. Increasingly, states report that proactive efforts to better communicate and to position the agency positively with decision makers have led to increased public support and legislative funding for the DOTs. Additional research in communications, positioning, and marketing to various constituencies was felt to be needed. |
| 总页数： | NCHRP Web Document 39. 2001/05. pp43 (3 App.) |
| 报告类型： | 科技报告 |
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