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A GUIDEBOOK FOR MARKETING TRANSIT SERVICES TO BUSINESS.
| 题名： | A GUIDEBOOK FOR MARKETING TRANSIT SERVICES TO BUSINESS. |
| 关键词： | BUSINESSES-; GUIDELINES-; MARKETING-; PUBLIC-TRANSIT |
| 摘要： | This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership. |
| 总页数： | TCRP Report. 1999. (51) pp50 |
| 报告类型： | 科技报告 |
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