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Evaluation Plan: Branson Travel and Recreational Information Program Field Operational Test
| 题名： | Evaluation Plan: Branson Travel and Recreational Information Program Field Operational Test |
| 作者： | Pierce, B.; Orban, J.; Burt, M.; Clark, H.; Burkom, D. |
| 关键词： | Tourism; Surveys; Questionnaires; Missouri; Rural areas; Traffic congestion; Economic impacts; Safety |
| 摘要： | This document is part of a series of planning documents for the evaluation of Field Operational Tests of Traveler Information Services in Rural Tourism Areas (Branson TRIP and I-40 TTIS) prepared by Battelle, along with subcontractors BRW Incorporated and CJI Research, for the U.S. Department of Transportations ITS Joint Program Office (DOT/JPO). Over the past ten years, Branson, Missouri, has grown to be known as the live entertainment capital of the world. With more than 38 music and entertainment theaters, Branson attracts more than six million visitors per year. Its permanent population of just 4,400 swells to 40,000 during peak tourist season. Branson TRIP, built upon existing ITS infrastructure, is designed to provide enhanced traveler and tourist information in the area. The existing infrastructure includes Internet sites, Highway Advisory Radio (HAR) stations, traffic detection equipment, and changeable message signs. The evaluation will address technical challenges in developing advanced traveler information systems (ATIS) applications in rural environments, institutional benefits and issues, and usefulness of the information to the traveling public. |
| 总页数： | 32p |
| 报告类型： | 科技报告 |
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