摘要: |
The purpose of this research is to understand how companies in the motor carrier industry gain and sustain competitive advantage. Specifically, the authors examine how competitive strategy, structure, and tactics relate to one another and to company performance. Data collected from top executives of 332 truckload (67%), less-than-truckload (16%), and special commodity carriers (17%) indicate that the trucking industry has a significant influence on the rural areas of the U.S. in terms of providing employment as well as customer service. Although companies are sensitive to issues of price, most companies pursue a strategy of differentiation based upon quality of service and customer responsiveness rather than low cost to gain competitive advantage. In general, executives believe that service, efficiency, and flexibility are key to competing in this industry. A majority of companies use, at least to some extent, modern tactics such as electronic data interchange, partnership with suppliers, total quality management, and activity based costing. Statistical analysis of the data reveals that different variables such as executive characteristics, their perceptions of environment, business strategy, organizational structure, tactics, and performance have direct as well as indirect relationships with one another. The Executive Summary is included in this report. |