摘要: |
All major transport policy and investment decisions are based on a careful evaluation of options, which in turn is underpinned by various data collection exercises; the validity of the final assessment is crucially dependent on the quality of these data inputs. In many countries, survey budgets are under increasing pressure while, at the same time, greater demands are being placed on the analyst to explain why as well as what people are doing. It is therefore crucial to identify which are the most appropriate survey instruments to meet the needs of the various data users, in a cost-effective way and to make the case for collecting data of high quality. There is much ignorance among transport professionals in all countries about how to specify and judge the quality of surveys of travelers, and increasing pressures to "cut corners" to save money. At the same time, advances in technology and methodology provide a range of new opportunities to collect important data in new and cost-effective ways, the potential value and quality of which need to be carefully assessed. This conference was designed to provide an unique opportunity to examine these issues in depth with many leaders in the field of survey methodology. The conference had the following four main goals: (1) To share and disseminate knowledge about various aspects of surveys (sampling, instrument design, coding, etc.); (2) To recommend a set of basic procedures for designing, conducting, and analyzing surveys; (3) To derive a set of measures of data quality that can be applied in different contexts; and (4) To assess future research needs, taking into account both the requirements of analysts and policy makers, and the challenges posed by technological developments. The conference proceedings are presented in four parts: (I) Conference Overview (keynote papers and conference summary); (II) Workshops (resource papers and workshop summaries); (III) Sessions (papers on new technologies, case studies, and illiteracy); and (IV) Participants. |