原文传递
RELATIONSHIP MARKETING : A KEY TO SUCCESS AND SURVIVAL.
| 题名： | RELATIONSHIP MARKETING : A KEY TO SUCCESS AND SURVIVAL. |
| 作者： | Bergeron-KA |
| 关键词： | Communications-; Customer-service; Marketing-; Profitability-; Relationship-marketing; Trust-Psychology |
| 摘要： | This article offers insight into a different management approach known as relationship marketing. Focusing on the benefit of developing long term relationships with customers, relationship marketing involves an establishment of trust and mutual understanding between customer and client. |
| 总页数： | Public Roads. 2001/09. 65(2) pp47-50 (4 Phot.) |
| 报告类型： | 科技报告 |
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