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MARKETING SUPPORT FOR TRANSPORTATION MANAGEMENT CENTERS. IN: COMPENDIUM: PAPERS ON ADVANCED SURFACE TRANSPORTATION SYSTEMS, 2002.
| 题名： | MARKETING SUPPORT FOR TRANSPORTATION MANAGEMENT CENTERS. IN: COMPENDIUM: PAPERS ON ADVANCED SURFACE TRANSPORTATION SYSTEMS, 2002. |
| 作者： | Mardiros-CM; Dudek-CL (Editor) |
| 关键词： | Brochures-; Financing-; Guidelines-; Maintenance-; Marketing-; Operations-; Traffic-control-centers |
| 摘要： | Transportation Management Centers (TMCs) have become an essential component of today's transportation systems in cities and states across the country. They are usually the main component of an intelligent transportation system which can also include ramp meters, closed circuit TV cameras, loop detectors, and an advanced traveler information system, to name a few. The TMC often has the daunting task of dealing with rapidly evolving technology, its implementation, and its operation. Often, the surrounding community becomes dependent on the new system and can lose faith in a transportation department that does not maintain its functionality. Obtaining funding for a TMC is not something that is a daily part of the operations of the TMC. The TMC is not a typical construction project that carries the bulk of the cost in the construction, and little to no cost for maintenance. The TMC has constantly changing technology and demand for services. In order to keep up with the demand, a TMC and its partnering agencies need to budget and commit to a viable funding program to cover operations and maintenance after the facility is complete. Increasingly more agencies are realizing that constant communication with legislators and elected officials can lead to an increase in funding and resources. One way to begin the communications process is through a simple, informative brochure. The purpose of this research was to create a brochure that will promote a positive self-image of a TMC. The objectives of this research were to 1) identify individuals and decision makers who are important to the support of a TMC; 2) obtain copies of existing printed materials for TMCs; 3) prepare a set of guidelines for the creation of a brochure; 4) prepare a brochure that will establish the TMC as a successful and valuable product; and 5) determine the effectiveness of the brochure. The scope of the research included current practices of three existing TMCs. Information relating to their background, system components, funding, and current practices of contact with funding sources was collected. Several brochures were then collected and analyzed for their effectiveness based on marketing strategies and a set of guidelines was created. The guidelines were then used to create a sample brochure for a fictitious TMC, which it would use to promote its image to elected officials and decision-makers. |
| 总页数： | 2002/08. pp155-172 (1 Tab., 14 Ref., 3 App.) |
| 报告类型： | 科技报告 |
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