题名: |
PUBLIC TRANSPORTATION MARKETING AND FARE POLICY. |
作者: |
Boyle-DK; Foote-PJ; Karash-KH |
关键词: |
FUTURE-; MARKET-RESEARCH; MARKETING-; PUBLIC-TRANSIT; RATES,-FARES-AND-TOLLS; TRANSIT-OPERATING-AGENCIES; TRANSPORTATION-RESEARCH-BOARD; URBAN-TRANSIT; URBAN-TRANSPORTATION-POLICY |
摘要: |
This paper represents a general sense of industry developments in the new millennium as determined by the Transportation Research Board Committee on Public Transportation Marketing and Fare Policy. The Committee has actively encouraged research into new marketing and market research techniques, innovative fare payment methods, and fare policy components. Topics discussed include the degree to which conditions that allow public transportation will continue to exist, the effectiveness of market research in fostering greater use of public transit, and the future of public transit into the 21st and 22nd centuries. |
总页数: |
Transportation in the New Millennium. 2000. pp6 |
报告类型: |
科技报告 |