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原文传递 AGENCY SALES MODEL BRINGS BENEFITS TO ALL, SAYS REPORT

题名：	AGENCY SALES MODEL BRINGS BENEFITS TO ALL, SAYS REPORT
正文语种：	eng
作者：	TOM SHARPE
摘要：	Anew report has suggested that car makers should give the go-ahead to a wholesale shift to an agency model for franchised car retailers to leverage a 4% increase in revenues in the long-term. Capgemini's Agency Sales Model: Accelerating the Future of Automotive Sales' report concluded that a shift away from a traditional franchised car retail model would not only drive OEMs' direct customer relationships, but would bring "financial benefits on all sides". Interviews with 50 retailers across the globe found that 80% already assumed that their future role would be carried out under such a model, with a handling fee paid to advise car buyers, provide test drives and complete sales.
出版年：	2021
期刊名称：	AM-Automotive Management
期：	Jan.
页码：	8-9