详情

原文传递 CITROEEN UK

题名：	CITROEEN UK
正文语种：	eng
作者：	Tom Sharpe
摘要：	Qitroeen UK managing director Eurig Druce believes he has outlined the plan that the Groupe PSA brand has been "crying out for" in the form of the three-year, mid-term Citroeen Advance UK strategy. And, while a Fair Pricing initiative will aim to deliver greater transparency through lower prices and reduced haggling, a renewed product range and a drive to deliver a greater brand awareness through digital communications are alt part of the new direction, the creation of a Team Citroeen spirit is at its core. Druce wants the franchised operators of Citroeen's 130 UK dealerships to set aside their competitiveness to support one another and help drive an improvement from profitability doldrums which delivered breakeven return on sales for dealers in 2019. "I think the network is crying out for a plan like this that gives them hope for the future," says Druce, who took over from predecessor Karl Howkins in February after 19 years working within the French carmaker's UK operations.
出版年：	2021
期刊名称：	AM-Automotive Management
期：	Jan.
页码：	18-20