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Targeting young drivers? Need to re-think
| 题名： | Targeting young drivers? Need to re-think |
| 作者： | David Saffron |
| 关键词： | young drivers; risk; road safety; publicity; interaction; Demographic |
| 摘要： | Many publicity campaigns target young drivers. Close targeting of a group can reduce a campaign impact. There is a trade-off between the fewer people impacted, and a greater impact on each group member. Despite their higher risk, young drivers are a minority of fatality involved drives. Demographic changes imply a further decline in this proportion. Target groups should be set so as to optimise resource use, which means a close interaction between those who define a road safety problem (based on crash data and research data) and those who design countermeasures. |
| 总页数： | ROAD SAFETY RESEARCH, POLICING AND EDUCATION CONFERENCE, 2001, MELBOURNE, VICTORIA, AUSTRALIA. 2001. 6P |
| 报告类型： | 科技报告 |
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