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Grabbing slices of the e-commerce pie
| 题名： | Grabbing slices of the e-commerce pie |
| 正文语种： | eng |
| 作者： | DEBBIE KIRLEW |
| 摘要： | With so-called 'disrupters' seeming to emerge continuously in the online automotive retail space, dealers embracing e- commerce have tittle to be afraid of and everything to gain. Carzam went live in December offering customers a 'hasste-free' way to purchase a used car online with contactless delivery to the door Meanwhile, other online - only retail operations are investing in aggressive advertising campaigns to woo buyers eager for a different experience. Cazoo, for example, launched a series of new TV and radio adverts along with outdoor sites and branded taxis in September as part of its ongoing multi-million-pound marketing campaign. If there's one thing the global pandemic has taught the sector, it's that online retailing is entirely possible and there's a growing appetite for it among consumers. |
| 出版年： | 2021 |
| 期刊名称： | AM-Automotive Management |
| 期： | Feb. |
| 页码： | 28,30 |
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