原文传递
Seven years' progress in as many months
| 题名： | Seven years' progress in as many months |
| 正文语种： | eng |
| 作者： | ALEX WRIGHT |
| 摘要： | Motor retailers have acceler- ated their e-commerce offering over the past year in response to the COVID-19 pandemic. As a consequence of lockdown, more consumers have been buying online than ever before and that includes purchasing their latest vehicle. Larger dealerships have been at a distinct advantage in this digital race, given their access to greater resources and investment. This is supported by a recent McKinsey study which found that car retail had advanced technologically by seven years in the space of just seven months as many dealers have switched focus to digital sales. Prior to initial lockdown, John Clark Motor Group had a successful lead-generating . website which attracted more than 450,000 unique visitors per month. Then, in January 2020, it went live with its GForces e-commerce platform, enabling customers to carry out the entire buying process online. |
| 出版年： | 2021 |
| 期刊名称： | AM-Automotive Management |
| 期： | Feb. |
| 页码： | 35-36 |
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