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原文传递 Why online motor retail is becoming both simpler and more complex

题名：	Why online motor retail is becoming both simpler and more complex
正文语种：	eng
作者：	James Tew
摘要：	Probably the key online motor retail trend we've seen at iVendi last year was car retailers gravitating towards one of two quite different approaches. The first is paring back the act of car purchasing to what you might call the simple model - the customer chooses a vehicle, clicks 'buy' and the only other choice will generally be whether to opt for some form of motor finance. The other is much more complex and attempts to replicate some, or all, of the features of a traditional, showroom-based used car purchase in a digital form, with price negotiation, part exchange valuation, and a number of value-added products to consider.
出版年：	2021
期刊名称：	AM-Automotive Management
期：	Feb.
页码：	11-11