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2030/35 NEEDS MORE THAN SOUNDBITES
| 题名： | 2030/35 NEEDS MORE THAN SOUNDBITES |
| 正文语种： | eng |
| 作者： | JIM SAKER |
| 作者单位： | Centre for Automotive Management at Loughborough University's Business School Institute of the Motor Industry (IMI) |
| 摘要： | SirWinston Churchill is highly regarded as a wartime leader and in no way do I wish to denigrate his historic standing - but if the truth were known he was a disaster as a strategist. What he had was an ability to speak in public in a desperate situation. President Kennedy, in granting him honorary US citizenship in 1963, stated: "He mobilised the English language and sent it into battle." Churchill's soundbites resonated with the British public and provided a basis for understanding the threat that the UK faced during the Second World War. It did not provide the basis of the strategy, it created a vision that people could buy into. At the time of writing three challenges face the UK car industry: the COVID-19 pandemic, Brexit and the 2030/35 ban on the internal combustion engine. The Brexit debate was dominated by soundbites including claiming back our borders' while the Vote Leave red bus proclaimed an extra £350million a week would be spent on the NHS. Although this was later denied by the politicians, ironically the pandemic has forced their hand on the NHS spending. Liam Fox's claim that a free trade agreement with the EU should be 'one of the easiest in human history' rang hollow given the protracted negotiations. The COVID-19 soundbites including 'hands-face-space' have been coupled by ever-changing guidelines over masks, tiers and social mixing. The opening and closing of shops, determining whether something is essential or non-essential and whether travel is permitted or not seem to be a pick and mix approach to strategy. |
| 出版年： | 2021 |
| 期刊名称： | AM-Automotive Management |
| 期： | Feb. |
| 页码： | 17-17 |
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