详情

原文传递 5 MINUTES WITH… Jason Cranswick, cinch retail director

题名：	5 MINUTES WITH… Jason Cranswick, cinch retail director
正文语种：	eng
作者：	TOM SHARPE
摘要：	What is the premise of cinch's move into the position of consumer-facing online retailer? The cinch proposition is designed to help our dealer partners generate revenues. Moving into the online retail space is both hard and expensive and those are just two reasons why many retailers might not have been able to do that, as they may have liked to, in 2020. We've got the customer experience right at the front end - putting something in front of consumers that is both attractive and compelling - but also the ability to organise the supply and logistics, which are very expensive parts of the equation. Our confidence is that the cinch proposition adds these things together effectively for our dealer partners. I feel passionately that this is a value-add that helps dealers accelerate their digital agendas.
出版年：	2021
期刊名称：	AM-Automotive Management
期：	Feb.
页码：	22-22