题名: |
TRANSIT WEBSITE DESIGN ENHANCEMENT: USER COGNITIVE STRUCTURE APPLICATIONS. |
作者: |
Ruchman-J; Bittner-A; Zuschlag-M |
关键词: |
Applications-; Cognition-; Data-collection; Design-; Structural-analysis; Transit-traffic; Websites-Information-retrieval |
摘要: |
Transit website design is critical to both its acceptance and use. This report describes the results of a process recently used to characterize user cognitive expectations for 50 information elements of transit system websites. This cognitive structure approach basically involved: (1) collection of user card sort data, (2) data summarization and structural analysis, and (3) application directed interpretation. Analyses supported a common 10-component structure that could be readily translated into the design of a transit website. Findings both (a) supported a requirement for a home page with navigational links to specific major areas of the website; and (b) delineated constituents of these major areas. Results of our transit user study consequently served to outline unique opportunities for website enhancement. |
总页数: |
Conference Title: 9th World Congress on Intelligent Transport Systems. Location: Chicago, Illinois. Sponsored by: ITS America, ITS Japan, ERTICO (Intelligent Transport Systems and Services-Europe). Held: 20021014-20021017. 2002. pp9 |
报告类型: |
科技报告 |