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MARKETING STRATEGIES FOR ETC: A FRAMEWORK FOR DISCERNING ABOUT ETC APPLICATION IN BROAD OR NARROW SETTINGS.
| 题名： | MARKETING STRATEGIES FOR ETC: A FRAMEWORK FOR DISCERNING ABOUT ETC APPLICATION IN BROAD OR NARROW SETTINGS. |
| 作者： | Atares-G |
| 关键词： | Applications-; Fare-collection; Highway-operations; Marketing-; Road-pricing; Strategic-planning; Toll-roads |
| 摘要： | This paper presents, from a Toll Highway Operator perspective, the different roles that ETC technology plays in manual channeled collection projects and in multilane free flow projects. We will usually distinguish a complementary role in the first case from a core role in the second case. These roles bear to different problem sets in each kind of projects. Consequently, marketing strategies will differ in ETC penetration goals, targeted segments of users, and tag pricing, among other things. |
| 总页数： | Conference Title: 9th World Congress on Intelligent Transport Systems. Location: Chicago, Illinois. Sponsored by: ITS America, ITS Japan, ERTICO (Intelligent Transport Systems and Services-Europe). Held: 20021014-20021017. 2002. pp5 |
| 报告类型： | 科技报告 |
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