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IF YOU BUILD IT ... LET THEM KNOW!
| 题名： | IF YOU BUILD IT ... LET THEM KNOW! |
| 作者： | Robertson-Nancy; Seiler-Matthew |
| 关键词： | Intelligent-transportation-systems; Marketing- |
| 摘要： | If you build it, they will come. Well, maybe! Planning and building dynamic ITS systems is becoming a reality worldwide. Safety and congestion reduction are among the obvious benefits to drivers. But no matter how great a system you plan and build, if you don't let drivers know it's there and how to use it, your project can't succeed! Great on paper, great in its design, great in its possibilities but what's it worth if it goes unused or is not understood? From your ITS project's first conception, marketing and public relations experts should be a part of your project team. Indeed, engineering and marketing are parallel sciences and must take place at the same time. Too often, marketing is considered as an afterthought, if at all. Relegating marketing to the back burner is a mistake you want to avoid. This paper discusses two successful ITS marketing projects in Missouri: Branson TRIP and City of Springfield traffic signal interconnection. |
| 总页数： | ITS America. Meeting (11th : 2001 : Miami Beach, Fla.). ITS connecting the Americas : ITS 2001 : conference proceedings. 2001. pp4 |
| 报告类型： | 科技报告 |
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