摘要: |
ITS deployment is proceeding rapidly in most areas of the nation. Commuters are experiencing improved travel conditions daily due to ITS advances. To date, ITS has largely been the focus of professionals who are applying innovative methods to complicated traffic and travel information needs in their communities. The benefits accruing from ITS could be increased if there were a higher level of understanding of the capabilities and potential utility of ITS. Further, urban and regional planners would likely think more readily about incorporating ITS as a transportation solution if they had greater exposure to ITS elements and architecture. A conference was held in February 1998 to address methods to improve communication to the public-at-large and to the planning community. Planners, media personnel, public officials, and ITS engineers gathered to delineate specific mechanisms and strategies to improve overall knowledge and familiarity about ITS. One notable observation from the conference is that the term "ITS" invoked a myriad of descriptions from conference attendees. This pointed out the importance of clarifying the terminology associated with ITS projects. Once terminology is consistent, attention can be turned to innovative educational and marketing approaches that will allow better mainstreaming of ITS into traditional planning activities and into the habits of commuters. Based on findings from this conference, suggested relationships and interactions between consumers, planners, and ITS engineers are crucial to maximum ITS effectiveness. The ITS community is making positive strides toward improved communications. Partnerships between cities, counties, state and federal departments of transportation, transit authorities, rail authorities, metropolitan planning organizations, council of governments, large private telecommunication companies and the public at large are being formed all over the United States. The goal is to implement successful ITS projects that provide viable options for commuters, as well as information that was not readily available before ITS deployment in a region. |