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DELIVERING HIGH TECHNOLOGY TO LOW-TECH CONSUMERS : HOW THE ROAD COMMISSION FOR OAKLAND COUNTY HEIGHTENED COMMUNITY AWARENESS ABOUT FAST-TRAC.
| 题名： | DELIVERING HIGH TECHNOLOGY TO LOW-TECH CONSUMERS : HOW THE ROAD COMMISSION FOR OAKLAND COUNTY HEIGHTENED COMMUNITY AWARENESS ABOUT FAST-TRAC. |
| 作者： | Hermanoff-Sandra |
| 关键词： | FAST-TRAC-Program-:-Michigan; consumer-behavior; marketing- |
| 摘要： | Officials of the Road Commission for Oakland County (RCOC) faced several challenges when they launched FAST-TRAC, the state-of-the-art Faster and Safer Travel through Traffic Routing and Advanced Controls system, to Oakland County residents. This paper explains how the RCOC and its PUB Published by: lic relations firm, Hermanoff & Associates educated external audiences about FAST-TRAC, a new traffic control system and how their initial PUB Published by: lic relations plan was restructured based on consumer feedback. |
| 总页数： | ITS America. Meeting (8th : 1998 : Detroit, Mich.). Transportation technology for tomorrow : conference proceedings. 1998. pp14 |
| 报告类型： | 科技报告 |
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