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原文传递 ATIS DATABASE MARKETING IMPLEMENTATION, FINDINGS AND RECOMMENDATIONS.

题名：	ATIS DATABASE MARKETING IMPLEMENTATION, FINDINGS AND RECOMMENDATIONS.
作者：	Wollenberg-Stephen; Tong-Cliff; Newcomb-Jeff
关键词：	TravInfo-Program-:-California; advanced-traveler-information-systems; databases-; marketing-
摘要：	This paper discusses the approach that can be taken to market the database content gathered by a typical PUB Published by: licly managed Advanced Traveler Information System (ATIS) such as the TravInfo or TravelTIP Field Operational Tests (FOTs) in Northern and Southern California. The intent of the marketing campaign described is to generate usage of the databases by private-sector partners such as Value-added resellers (VARs) and Information Service Providers (ISPs). These databases can include real-time road conditions, planned roadway construction and detours, transit system schedules and routes, and information on other modal options such as ridesharing and bicycling. This paper will describe a strategic marketing plan for such a database and provide findings and conclusions from its implementation. The basic implementation included market segmentation, product positioning, generation of collateral and media relations, and outreach to targeted VARs and ISPs within the Intelligent Transportation Systems (ITS) industry sector and outside of ITS.
总页数：	ITS America. Meeting (8th : 1998 : Detroit, Mich.). Transportation technology for tomorrow : conference proceedings. 1998. pp10
报告类型：	科技报告