原文传递
The efficacy of a publicity campaign promoting the use of alternative transportation to prevent driving while intoxicated.
| 题名： | The efficacy of a publicity campaign promoting the use of alternative transportation to prevent driving while intoxicated. |
| 作者： | HARDING-WM (Social Science Res & Eval, USA); CAUDILL-BD (Center for Studies on Alcohol, USA); MOORE-BA (Center for Studies on Alcohol, USA); FRISSELL-KC (Center for Studies on Alcohol, USA) |
| 关键词： | PUBLICITY-; 1692-; DRIVING-VEH; 1760-; DRUNKENNESS-; 1783-; USA-; 8122-; INTERVIEW-; 0107-; PREVENTION-; 1670- |
| 摘要： | Although the use of publicity campaigns in community prevention to reduce driving while intoxicated (DWI), either alone or in combination with other program elements, is common, studies of exposure to these campaigns are relatively rare. This is due in part to the cost and difficulty of collecting data about exposure from the target population (Flay and Cook, 1989). This paper presents findings from a 5-year NIAAA-funded study of alternative transportation as a means of reducing DWI. This prevention program used a publicity campaign that encouraged adults to serve as designated drivers (DDs), and to use DDs and safe rides (free taxi rides for drinking drivers) as alternatives to DWI and to riding with intoxicated drivers (RID). Data from a telephone survey of a representative sample of drinkers address four critical questions about community-based publicity campaigns to prevent DWI. First, what proportion of the target population did the campaign reach and at what cost? Second, which segments of the population, as defined by demographic and by drinking variables (e.g., frequency of barroom drinking), were reached? Third, to what extent did the campaign reach drinkers at high-risk for DWI? Fourth, which publicity methods reached the greatest proportion of the target population? Study findings can guide the design of future publicity efforts to reduce DWI, and may help in designing campaigns to address other risk behaviors. For the covering abstract see ITRD E106992. |
| 总页数： | PROCEEDINGS OF T2000 - 15TH CONFERENCE ON ALCOHOL, DRUGS AND TRAFFIC SAFETY, HELD 22-26 MAY 2000, STOCKHOLM, SWEDEN. 2000. pp6 |
| 报告类型： | 科技报告 |
相关文献
- Ignition Interlock Institutes: Promoting the Use of Interlocks and Improvements to Interlock Programs.
- Attitudes towards driving after using cannabis alone and in combination with alcohol among young people in Melbourne.
- EVALUATION OF KENTUCKY'S "YOU DRINK AND DRIVE. YOU LOSE" CAMPAIGN.
- Roadside breathtesting surveys to assess the impact of an enhanced DWI enforcement campaign in British Columbia.
- Differences between Jail Sentences and Jail Terms Actuall Served among DUI offenders in Selected California Counties.
- Drugged Driving in Louisiana: Quantification of Its Impact on Public Health and Implications for Legislation, Enforcement and Prosecution
检索历史
应用推荐
