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THE STRUGGLE AGAINST ALCHOLEMIA IN FRANCE: THE CAMPAIGN OF SUMMER 1994 "DO NOT LET ALCOHOL TAKE THE WHEEL".
| 题名： | THE STRUGGLE AGAINST ALCHOLEMIA IN FRANCE: THE CAMPAIGN OF SUMMER 1994 "DO NOT LET ALCOHOL TAKE THE WHEEL". |
| 作者： | LEDRU-M (FRANCE. MINISTRY OF TRANSPORT) |
| 关键词： | DRUNKENNESS-; 1783-; PREVENTION-; 1670-; ADVERTISING-; 1692-; RADIO-; 6947-; EVALUATION-ASSESSMENT; 9020-; FRANCE-; 8036-; CONFERENCE-; 8525- |
| 摘要： | In France a new BAC limit was put in force in July 1994 (0.7 g per l of blood against 0.8 previously). Such a change has been the opportunity for a very large communication campaign (US$5 million) on television, radio and posting-up along roads, on the theme: "Don't let alcohol take the wheel". That campaign was adapted to the different days of the week and different possible periods of alcohol consumption, through particular messages. On radio, 67 different messages were thus conceived. As for posting, four different bills were launched. It is the first example of a communication campaign with bearers so numerous and adapting themselves to all situations. Assessment of the impacts of that campaign showed a significant decrease in the number of killed and injured due to drinking and driving during the months which followed. (a) For the record of the covering entry of this conference, please see IRRD abstract no 868581. |
| 总页数： | ALCOHOL, DRUGS AND TRAFFIC SAFETY - T'95, 13 AUGUST - 18 AUGUST 1995 |
| 报告类型： | 科技报告 |
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