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原文传递 Advanced Traveler Information Service (ATIS): What Do ATIS Customers Want

题名：	Advanced Traveler Information Service (ATIS): What Do ATIS Customers Want
作者：	Lappin, J.
关键词：	Urban transportation; Metropolitan areas; Information services; Customer needs; Traffic management; Deployment; Traffic congestion; Technology assessment; Traffic control; Weather conditions; Public opinion; Surveys
摘要：	Drivers point of reference for all traffic information is their personal experience with local traffic conditions and with radio traffic broadcasts. They generally rate their own ability to predict traffic as reliable, and consider radio broadcast traffic information to be unreliable. As a result, some drivers believe that its impossible to get accurate, useful traffic information. Other drivers believe that theres no alternative to traffic congestion and thus little reason to use any traffic information service. So, new ATIS services are competing against drivers personal knowledge of local traffic conditions, traffic broadcasts on the radio, and drivers underlying belief that theres nothing ATIS could provide to relieve the situation. At the same time, consumers expectations for advanced information services generally are very high, being conditioned by the Internet, which provides a seemingly endless source of information services, and by a computing environment in which both information services and electronic devices get faster, better, and cheaper quickly.
总页数：	16p
报告类型：	科技报告