摘要: |
What's in a name? For those of us who work in the geosynthetics industry, this question may be more important than you think. A recent call with a high-level federal policy maker brought this home to me. With no prior knowledge of our industry, this person did not understand what geosynthetic materials are, or what they do, and was not able to understand these things based on the word "geosynthetics" alone. We explained some basics of our industry and products, and from there we had a very productive call. How often do you find yourself in a similar situation? Do your friends outside our industry have even a basic understanding of what you do? I vividly remember trying to explain my company's products and how they are used to my father many years ago. We made it to the aha moment, but it took a while. |