摘要: |
According to Kevin Kuntz, Gap Inc.'s head of global logistics fulfillment, two things happened when COVID-19 hit: Gap Inc. had to temporarily close its company owned and operated stores across North America; and, the other was that Gap Inc. experienced a 100% growth in e-commerce order volumes in the second quarter of the year. One response to coping with the pandemic was to ramp up completion of the Groveport facility. But, that would take time and online demand was only rising. To pick up the slack, Gap, Old Navy and its other brands leaned heavily on their stores for fulfillment. "Ship-from-store had been in our toolbox for more than five years," says Kuntz. "So, we didn't have to build that capability, and we now believe it will continue to be an important part of our future. At the end of the day, you have to meet the customer where and how they want to shop." In August 2020, Gap Inc. announced two new ways to shop, which were buy online/pickup in store (BOPIS) and curbside pickup for online orders. The new services were available at four brands: Gap Inc., Athleta, Banana Republic and Old Navy. |