摘要: |
OVER FOUR DECADES AGO, I WAS GIVEN THE TASK of operating a fleet for bulk deliveries. Since then, I was tasked with managing van fleets, straight truck fleets, last-mile fleets, and beyond that, rail, barge and even a small jet fleet. I've helped companies build up their fleets and also drop their private fleets when they no longer made any sense. And from that experience, I've learned that there are four considerations that must get some scrutiny when the organization starts to look at a private fleet as a serious option. First is not cost as you might expect, it's really mission. What does the company want the fleet to do that commercial or even dedicated carriers can't do? I once told the CEO of a major consumer brand company that the cost of having exclusive use of private trailers was costing them about a million dollars a year in premium cost versus using generic trailer equipment. His response was that a million dollars was cheap compared to his TV and billboard budget. The trucks and trailers are their rolling billboards, and he didn't want them to carry anything but his clean product. Second is cost, because the mission does have to have some payback. Where our marketing-focused fleet made advertising sense, the opposite was true of a tar-based product company that wanted to avoid dirtying third-party equipment and tying up carrier trailers while customers slowly unloaded their product by hand. |