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Customers Satisfied: What the future of fulfillment looks like
| 题名： | Customers Satisfied: What the future of fulfillment looks like |
| 正文语种： | eng |
| 作者： | Pierre Mawet;Patricia Cornet Carmona |
| 摘要： | TODAY, A COMPANY S PRODUCT IS NO LONGER THE SOLE driver of value. The experience a customer gets from the combination of products and services is now what sets companies apart. That's where supply chain comes in: It can be "one-size-fits-all" and under-serve segments while over-serving others, or it can actually enrich the customer experience and enable new ways of fulfilling demand while aligning to new buyer values such as responsible business practices and sustainable sourcing of materials. To do this, supply chains must be able to deeply understand customers, anticipate and shape their short- and long-term needs, and engage each customer or customer segment with different service levels. In other words, an intelligent, customer-centric supply chain that transforms companies' management, distribution and transportation is needed, especially with COVID-19 rewriting the rules for how people shop today-a new reality that's putting massive strain on existing supply chains. |
| 出版年： | 2021 |
| 期刊名称： | Logistics Management |
| 卷： | 60 |
| 期： | 4 |
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