摘要: |
Everybody knew it was coming. No one knew exactly when. Until it arrived. All at once. The "it," of course, is explosive growth in e-commerce sales. And the "all at once" was the second quarter of 2020. That's when e-commerce sales soared 44.5% compared to the second quarter of 2019, according to the U.S. Department of Commerce. Not the 14% to 16% expected for the year, which is anything but casual growth. And that accelerated pace fell off just 1% in the third quarter. "How does any DC absorb that?" asks Dan Gilmore, vice president of marketing for Sof-teon. That, unfortunately, is not a rhetorical question. And the immediate answer is not easily, and certainly not gracefully. Worse yet, it was just a prelude of what was to come. By the time Cyber Monday rolled around, e-commerce set a record for its biggest day ever-$10.8 billion, according to Adobe. That was on top of a more than 20% increase in e-commerce to $5 billion on Thanksgiving just a few days earlier. Talk about crushing a sense of order and control in DCs from coast to coast. Unfortunately, the fallout didn't stop at the shipping dock. It moved right onto parcel trucks. |