摘要: |
PETERBILT made a mistake with the new Model 579. As Jake White, Peterbilt's product marketing manager, explained to me during our pre-release drive through the rolling prairie of North Texas in late January, the redesigned on-highway flagship was' "basically done" a couple of years ago. But a presentation to key dealers and fleets sent the team back to the drawing board (or today's digital-tool equivalent). Simply, that version of the truck "wasn't a Peterbilt," the advisory council advised. "The easiest thing to do is to make a slippery truck and be done," White said with a shrug. "So there's a strong tension between the creative side-ensuring that it's the best-looking truck on the road-and the structural and performance side of it." |