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FROM THE EXECUTIVE DIRECTOR
| 题名： | FROM THE EXECUTIVE DIRECTOR |
| 正文语种： | eng |
| 作者： | Toby Cummings |
| 摘要： | Imagine it is 2070, you are tuning in your radio or blinking twice to change the streaming service chip implanted in your head, and you come across an "oldies station." What do you imagine you will hear as the music plays? How about September by Earth Wind and Fire. Maybe Don't Stop Believing by Journey, or Friends in Low Places by Garth Brooks. Certainly, you will still be hearing Satisfaction by the Rolling Stones. Each of these songs has something in common when you look at their time and rotation on the charts and music streaming. They have what chart analysts call "Staying Power." The ability to be timeless classics that most listeners do not mind hearing in rotation several times a month. As I look at the 125 years that IMSA will be celebrating this month in Columbus, Ohio, the concept of staying power certainly comes to mind. Associations and businesses come and go. Many are relevant and needed for a short time (even a hundred years) but eventually are no longer in demand or provide value where one chooses to spend their time and money. Blockbuster Video, Kodak, Pan Am, Hummer, and Radio Shack. These are a few businesses that come to mind that eventually lacked staying power. I promise you there are just as many, if not more, nonprofit associations that disappear into the night regularly. |
| 出版年： | 2021 |
| 期刊名称： | IMSA Journal |
| 期： | Jul./Aug. |
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