项目名称: |
USE OF THE MEDIA BY OLDER PEOPLE AND SUITABLE FORMS OF ADDRESS FOR TRAFFIC EDUCATION |
摘要: |
THE OBJECT OF THE RESEARCH IS TO WORK OUT A FRAMEWORK FOR THE DESIGN OF TRAFFIC EDUCATION ADDRESSES TO BE GIVEN ON THE MEDIA. THE WORK WILL CONSIST OF AN ANALYSIS OF THE LITERATURE, AN ANALYSIS OF THE APPROACHES MADE TO OLD PEOPLE AT THE MOMENT (ON TELEVISION, IN THE PRESS, ETC), AND THE DEVELOPMENT OF MODELS OF ADDRESS ON THE THEME OF TRAFFIC EDUCATION AND OLD PEOPLE. |
状态: |
Active |
资助组织: |
Bundesanstalt für Straßenwesen (BASt) |
项目负责人: |
MALETZKE, G;BOECKELMANN, F;Huber, J |
执行机构: |
ARBEITSGEMEINSCHAFT FUER KOMMUNIKATIONSFORSCHUNG E.V. (WORKING COMMITTEE FOR COMMUNICATION RESEARCH) |
开始时间: |
19791201 |
预计完成日期: |
19801231 |
主题领域: |
Operations and Traffic Management;I83: Accidents and the Human Factor |