原文传递
Driven to lead: how hevcar helped dealers through lockdown
| 题名： | Driven to lead: how hevcar helped dealers through lockdown |
| 正文语种： | eng |
| 摘要： | heycar launched less than two years ago with a commitment to support dealers by driving high quality leads your way. The arrival of the first nationwide lockdown in March 2020 put that commitment to the test. How would we live up to that promise amid the most challenging trading conditions in recent memory? It meant bringing our A-game - by experimenting, by pushing ourselves and by listening to what dealers and customers were telling us. The result saw us launch a string of initiatives and new measures that allowed us to continue to cultivate quality leads while forecourts were forced to shut. As "soon as the lockdown measures were introduced last March, we embarked on an ambitious programme of product development driven by data gathered from our website visitors. It saw us increase prominence for listings with videos and launch a 'Register Interest' option at the same time as giving customers the power to 'favourite' cars that catch their eye and want to look at again later on. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
检索历史
应用推荐
