详情

原文传递 When a manufacturer places retailers at the heart of its business

题名：	When a manufacturer places retailers at the heart of its business
正文语种：	eng
摘要：	Alex, one of our retailer customers, like others within the industry, has faced significant challenges during COVID-19. His showroom was forced to shut, limiting his company's ability to engage with existing and prospective customers. When the restrictions were lifted, the priority was to keep both employees and customers safe in the store. With 60% of staff furloughed, the retailer had to respond quickly to the challenging situation and find alternative solutions to keep selling cars. The business's online presence wasn't established enough to offer customers a contactless buying experience, enabling them to buy their next vehicle online. Vicky, head of marketing at Hendy Group, shared the challenges Alex faced during COVID. "As our showrooms have been forced to close to the public, our business model has had to evolve and we have adapted to the new ways of staying in touch with our customers and prospects," she said.
出版年：	2021
期刊名称：	Automotive Management
期：	Apr.