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CONSUMER CONFIDENCE HOLDS THE KEY IN REOPENING BATTLE
| 题名： | CONSUMER CONFIDENCE HOLDS THE KEY IN REOPENING BATTLE |
| 正文语种： | eng |
| 作者： | TOM SHARPE |
| 摘要： | Consumsr uncsrtsinty is the main hurdle to the car retail sector's revival after show-room doors reopen on April 12, according to industry Leaders. An exclusive AM survey of the sector's chairmen and directors, carried out in partnership with JudgeService YourPoll, showed dealers should be marketing the appeal of buying a new car now as Lockdown 3 nears its end. Asked what is the most significant barrier to new car sates, 53.9% of respondents - a mix of chief executives, directors and other 'C-suite' leaders - said it is consumer confidence, and 50% felt the same regarding used car sales. And 57.7% said it was the main driver in reduced aftersales throughput, despite Government allowing servicing and maintenance work to continue. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
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