详情

原文传递 MARKET AT ITS LOWEST FOR MORE THAN HALF A CENTURY

题名：	MARKET AT ITS LOWEST FOR MORE THAN HALF A CENTURY
正文语种：	eng
作者：	DAVID FRANCIS
摘要：	The overall market was down by 35.5% in February and an almost identical 38.2% year-to-date (YTD). The February figure was the lowest since 1959, which does not bode well for the rest of the year. In fact, the Society for Motor Manufacturers and Traders (SMMT) has reduced its 2021 full year forecast to 1.83 million, which would be the same registration total as 1985. At a manufacturer Level, the top five places were pretty much as expected. Ford (9.8%) is maintaining its lead over VW (8.8%), although it will be concerned that the Fiesta, the UK's best-setter for more than a decade, has tost segment leadership to the new Vauxhall Corsa. In third place, BMW (7.7%) is slightly ahead of Mercedes-Benz (7.3%) while, as expected, Audi is rapidly closing the gap (also 7.3%, but with 100 fewer registrations). However, the manufacturer in sixth is more of a surprise. Kia has a number of reasons to be feeling more positive than almost anyone else at present after overtaking Vauxhatl and taking leadership of a mainstream segment for the first time (the Picanto is the UK's best-selling city car YTD), and the e-Niro becoming the UK's best-selling battery electric vehicle (BEV). Most of the other mainstream manufacturers have declined broadly in line with the overall market, with a few notable exceptions. Volvo has fallen by only 15.9%, and has a market share of 3.5% - double what it was a decade ago.
出版年：	2021
期刊名称：	Automotive Management
期：	Apr.