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SPONSOR'S COMMENT
| 题名： | SPONSOR'S COMMENT |
| 正文语种： | eng |
| 作者： | Richard Jones |
| 摘要： | As we all wait impatiently for lockdowns to end and become distant memories, it's really important to acknowledge how the industry has built resilience into its sales model over the past 12 months. The rapid development of digital journeys and introduction of forward-looking pricing concepts, all point to greater transparency and have seen sales that dropped to floor in March 2020 now clocking at around 70% of normal levels in latest lockdowns. This industry has been working hard during COVID and will emerge with some impressive muscle memory. We all, of course, hope that customers will return to the market in numbers as restrictions lift, but are also very much aware that confidence will be the key to recovery. People need to feel safe and protected as normality begins to return, when they step back into making major purchases. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
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